The Marketing Plan Component
What are your target markets, and what common identifiable need(s) can you satisfy?
What are the competitive, legal, political, economic, technological, and sociocultural factors affecting your marketing efforts?
What are the current needs of each target market? Describe the market in terms of demographic, geographic, psychographic, and product-usage characteristics. What changes in the target market are anticipated?
What advantages and disadvantages do you have in meeting the target market’s needs?
How will your production distribution, promotion, and price satisfy customer needs?
What are your target markets, and what common identifiable need(s) can you satisfy?
What are the competitive, legal, political, economic, technological, and sociocultural factors affecting your marketing efforts?
What are the current needs of each target market? Describe the market in terms of demographic, geographic, psychographic, and product-usage characteristics. What changes in the target market are anticipated?
What advantages and disadvantages do you have in meeting the target market’s needs?
How will your production distribution, promotion, and price satisfy customer needs?
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