Porsche Case Study (Cayenne changed the meaning of the Porsche brand)
Please write a 1500 word APa formated paper answrering the following questions from the attached case. If any outside resources are used please provide links and cite in APA format.
How much and in what ways has the launch of the Cayenne changed the meaning of the Porsche brand?
What is the value of the Rennlist online brand community to Porsche? How does it help and/or hurt the brand?
Should Wiedeking listen to the Rennlist brand community? Why or why not? Should he engage with them?
Imagine that you are a new Cayenne owner. How does the Rennlist brand community affect your Porsche ownership experience?
Please write a 1500 word APa formated paper answrering the following questions from the attached case. If any outside resources are used please provide links and cite in APA format.
How much and in what ways has the launch of the Cayenne changed the meaning of the Porsche brand?
What is the value of the Rennlist online brand community to Porsche? How does it help and/or hurt the brand?
Should Wiedeking listen to the Rennlist brand community? Why or why not? Should he engage with them?
Imagine that you are a new Cayenne owner. How does the Rennlist brand community affect your Porsche ownership experience?
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