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Thursday, January 14, 2016

MKT 571- Client Pitch Presentation

 January 14, 2016     No comments   


    Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.

Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components: (slides must also possess speaker notes)

Identify any considerations you will need to employ to build and maintain the brand and customer loyalty. Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).

Click the Assignment Files tab to submit your assignment.
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