Which of the following industries is most likely to use database marketing?
Please answer all for full points, i'm wishing to compare answers to my own for better understanding.
1. Which of the following industries is most likely to use database marketing?
a. A supermarket chain
b. A school system
c. A local restaurant
d. A physician's office
2. Costco is able to keep its inventory expenditure relatively low through its management technology and cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as
a. integrative growth
b. differentiation
c. overall cost leadership
d. market development
3. Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science?
a. Marketing is about advertising.
b. Marketing balances the need for data with that of creativity.
c. Marketing is involved with price as the major factor.
d. Marketing focuses on sales as the primary goal.
4. Which market do customers who have purchased and are driving Audi automobiles represent?
a. Target market
b. Available market
c. Potential market
d. Penetrated market
5. Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.
a. Focus
b. Diversification
c. Differentiation
d. Promotional
6. By 2015, projections indicate that the largest category of households will be composed of
a. childless married couples and empty nesters
b. singles living with nonrelatives
c. single-parent families
d. married couples with children
Please answer all for full points, i'm wishing to compare answers to my own for better understanding.
1. Which of the following industries is most likely to use database marketing?
a. A supermarket chain
b. A school system
c. A local restaurant
d. A physician's office
2. Costco is able to keep its inventory expenditure relatively low through its management technology and cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as
a. integrative growth
b. differentiation
c. overall cost leadership
d. market development
3. Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science?
a. Marketing is about advertising.
b. Marketing balances the need for data with that of creativity.
c. Marketing is involved with price as the major factor.
d. Marketing focuses on sales as the primary goal.
4. Which market do customers who have purchased and are driving Audi automobiles represent?
a. Target market
b. Available market
c. Potential market
d. Penetrated market
5. Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.
a. Focus
b. Diversification
c. Differentiation
d. Promotional
6. By 2015, projections indicate that the largest category of households will be composed of
a. childless married couples and empty nesters
b. singles living with nonrelatives
c. single-parent families
d. married couples with children
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