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Thursday, March 31, 2016

MKT 498 (Integrated Marketing Strategies) Week 4 Complete

 March 31, 2016     No comments   

MKT 498 (Integrated Marketing Strategies) Week 4 Complete


Week 4



Week 4 DQ 1



What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizontal distribution channel? Provide an example

Week 4 DQ 2



What is the relationship between a target market and selecting a distribution channel? How do the changes in the target market affect the design of the distribution channel? Provide an example



Week 4 Assignments:



MKT 498 Week 4 Alternative Marketing Options. (1300+ Words)



MKT 498 Week 4 Marketing Position and Statement Presentation. (12 Slides)



MKT 498 Week 4 Summary.

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