Topic Marketing Plan for a Protein Product for Starbucks Paper

 Marketing plan for a new protein product for starbucks Answers these questions : SITUATION ASSESSMENT AND ANALYSIS Current market conditions What are the current market conditions? This is an overview of the industry and key insights into competitors, suppliers, the environment, customers and the company's place within the industry. Competition List the competition in the area you will be marketing your product Target Customers How you picked them and why SWOT ANALYSIS Discuss in detail the strengths, weaknesses, opportunities and threats in your industry and for the new product. Strengths Weaknesses Opportunities Threats MARKET SUMMARY Value/Price – for your service / product sold Compare the prices you charge compare to the value you provide. MARKETING STRATEGY Discuss the general strategies you will use to reach objectives and fulfill the mission statement Positioning Relative to competitors and in the eyes of ideal customers Marketing Mix (4 P's) List the details, this section should be comprehensive. Use the new 4P’s too. Product Discuss the product(s) themselves and any related changes, improvements, and issues Place Discuss the distribution channels (the various ways each product reaches customers and consumers). Price Discuss the pricing strategies for each product. Promotion Discuss promotional activities including public relations, Internet marketing and advertising, offline advertising, viral programs and other marketing programs you will be executing. FINANCIALS & BUDGETS Look at Starbucks current financials… Research pricing of existing products. Develop a forecast and discuss impact on financials for introducing new product. SHORT & LONG-TERM PROJECTIONS First Year Objectives Second Year Objectives Issu