Degree of knowledge and understanding of the module subject
Ability to develop an argument which is clearly justified and relevant to the particular circumstances of the situation under consideration
Ability to develop an argument which is well structured
Breadth and depth of reading from the relevant academic literature
Ability to critically synthesise and apply relevant theories and concepts from a range of sources
Ability to apply the Harvard referencing system in the correct manner
Ability to collect and analyse relevant data
Ability to identify and evaluate a range of strategic options relevant to the particular circumstances of the situation under consideration
Degree of originality in generating relevant and justified solutions to the business problem under consideration
Professionalism of presentation
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