Case Study- ZipCar its not about Cars its about Urban Life

Case Study- ZipCar its not about Cars its about Urban Life
There are FIVE parts that must be addressed in the Case Study:
1.A summary of the main facts in the case.
2.Describe at least 2 marketing concepts relevant to the case.
3.Critically analyze the future of the firm.
4.Describe the lesson or concept found to be most important and why.
5.Using the answer in part 4, describe how this can apply to your major or job. Be specific.
1. Case background/summary:
Describe the case facts and background. This might include BRIEF information about the firm; however, do NOT simply duplicate what is in the case itself. You are required to provide CURRENT information on the firm. For example, if in the time since the text was published, the firm experienced major changes, this must be included in the background.
2. Marketing concepts:
Identify at least 2 marketing concepts discussed in the course and apply them to the case. For each of the marketing concepts identified in the case, describe the concept, explain why it applies to the case, and discuss how it might impact the solution. Critical thinking and analysis will be rewarded whereas superficial insights will receive minimal points.
3. The future of the firm:
Describe how you see the future of the firm and its products. Consider issues such as the marketplace, consumer preferences, trends, future segmentation, competition, and the nature of the firm. What might you suggest they do to remain successful? To grow and expand? What is your analysis of their long-term prospects? Support your conclusions with evidence and sound reasoning.
4. Concept/lesson learned:
A brief discussion of the most important lesson or concept taken from the case
5. How this applies to your career or major:
Reflect on your answer regarding the most important takeaway or lesson you derived from the case. Briefly, in about two paragraphs, describe how this applies to your career, job, or major. Be concise and specific.