COMM 470 Week 3

COMM 470 Week 3
Individual Business-to-Business Messages
Resource: University of Phoenix Material: Appendix A
Select three business-to-business messages.
Analyze the messages using the communication process. The analysis should include a descriptive explanation of characteristics that would improve the messages, including the following:
·         Descriptions of the purpose, sender, receiver, message, environment, technology, noise, and feedback
·         Explanations of whether the message and technology were appropriate given the environment and purpose
Write a business-to-business message that has ABC Company asking to create a working relationship with XYZ Company.
Write an unfavorable reply message to ABC Company. The message can be denying the working relationship, for example, due to ABC’s credit, prices, reputation, services provided, needs, technology, and so on.
Write a 1,400- to 1,750-word paper that includes your analysis of the business-to-business messages using the communication process.
COMM 470 Discussion Questions
Chapter 6 of Electronic Commerce 2008 discusses dynamic pricing. In dynamic pricing, each individual might pay a different price for a product or service. Is this fair? Why or why not? How may communication techniques be used to overcome any issues this may cause?
Chapter 6 of Electronic Commerce 2008 discusses dynamic pricing. In dynamic pricing, each individual might pay a different price for a product or service. Is this fair? Why or why not? How may communication techniques be used to overcome any issues this may cause?
What are the customer satisfaction expectations of business-to-business e-commerce? What communications techniques may e-commerce businesses use to satisfy these expectations?
Chapter 5 of Electronic Commerce 2008 discusses business-to-business sales. How do business-to-business sales communications differ from selling to individuals?