Individual Sample Persuasive Message
Resource: University of Phoenix Material: Appendix A
Identify three behaviors inherent in e-tailing. Note the communications medium in which each behavior occurs.
Explain how each medium enables e-commerce.
Analyze each behavior using the communication process. The analysis should include descriptions of the purpose, sender, receiver, message, environment, technology, noise, and feedback.
Develop a sample persuasive message aimed at a virtual audience.
Compose a 1,050- to 1,400-word paper that includes your sample persuasive message and demonstrates how the reviewed messages enable e-commerce.
COMM 470 Discussion Questions
Chapter 3 of Electronic Commerce 2008 discusses the new electronic job market. How does this change the hiring process for businesses?
Based on your readings and discussions of electronically mediated virtual communication, what would you consider to be the top five communication skills managers and their employees need to communicate effectively in a virtual environment?
Chapter 4 of Electronic Commerce 2008 discusses a number of electronic marketing techniques that have dubious associations, such as pop-up ads. Select one of these methods with a negative reputation. How might you defend it from a business point of view? What about how you’d defend it from an ethical perspective?
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