Part II – Grand Strategy Matrix

 Part II – Grand Strategy Matrix

Follow guidelines provided in Chapter 6 of the David text to learn how to create a Grand Strategy Matrix. Specifically refer to Figure 6-13.

Use your Strategic-Planning Template to develop a Grand Strategy Matrix for your company.

Use the data you have compiled about your company throughout the course to assist you.

Specifically, rank the X axis from 1 (extremely weak competitive position) to 9 (extremely strong competitive position). Rank the Y axis from 1 (extremely slow market growth) to 9 (extremely rapid market growth).