After reading the article L’Oréal’s New Digital Chief Takes Cosmetics Virtual in Module 2: Lecture Materials & Resources, write a detailed summary on L’Oreal’s marketing strategy and mention any concepts/terms from the textbook (i.e. from the chapters read so far) that can be linked to the article.
Submission Instructions:
The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
The paper is to be 300 words in length, current APA style, excluding the title, abstract and references page.
Incorporate a minimum of 2 current references (published within the last five years) scholarly journal articles or primary legal sources (statutes, court opinions) within your work.
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