Tallant (2009) claims that “The importance of an organization

 Tallant (2009) claims that “The importance of an organization to develop a vision, mission, and values is important for strategic direction.” Discuss with example about the relationship between “Strategic Direction” and “Vision, Mission, Value (VMV)” of a company.

 Word Limit: 1500 words +/- 10%

1 Introduction setting out the study 10%

2 Critical discussion of the nature and role of vision and mission statements in strategic management 25 %

3 Critical discussion of how the corporate vision and mission influence the strategic direction 25 %

4 Examples and illustration 20 %

5 Ability to construct coherent arguments using appropriate business language 10 %

6 Satisfactory referencing used throughout 10%

Please use the international well-known company as the example!!!!