There are two basic types of marketing channels—conventional and vertical. Vertical marketing systems are further subdivided into three types, as follows:
• Corporate
• Administered
• Contractual
Conventional channel systems form the traditional model of distribution channels. Look at the advertising via the Web site for a brand for which you are a loyal customer. Then, discuss the following:
• What does the Web site convey about its brand?
• How is what the Web site conveys consistent with the brand’s message in traditional media advertising?
When responding to other student’s posts, keep in mind what attracted you to the
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