Generate a Strategic Plan with Mission and Vision for Sustainable Innovation
For this assignment, you will take each of the elements addressed earlier in the class and develop a strategic plan for a publicly-traded company of your choice, which was researched using the annual stock report website, company website, and other financial reporting websites. Be sure your plan includes the following:
Share the mission statement.
Include the vision statement.
Identify any stated strategic goals.
Produce a SWOT and PEST analysis.
Assess the company’s competitive advantages.
Provide a corporate strategic plan for sustained innovation in a global marketplace.
Close the paper by addressing recommended solutions for sustained innovation, in light of any potential disruptive innovation.
Length: The paper should be 10-15 pages, not including a cover page or references. Please consider adding an appendix for any figures or tables.
References: Include at least 8 scholarly resources.
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