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Saturday, February 27, 2021

Chipotle Mexican Grill, Inc., together with its subsidiaries

 February 27, 2021     No comments   

  Chipotle Mexican Grill, Inc., together with its subsidiaries, operates Chipotle Mexican Grill restaurants. As of September 30, 2020, it operated approximately 2,700 restaurants in the United States, Canada, the United Kingdom, France, and Germany. The company was founded in 1993 and is headquartered in Newport Beach, California. Your paper and presentation should clearly address the following steps, in order. Section 1: Formal Institutions: Identify the political system, legal systems, and economic systems in both countries. Then discuss which country would be more attractive to enter looking at each of these three systems and why. Section 2: Informal Institutions: Identify the dimensions of culture that you believe may exist in each country (Hofstede’s Value Dimensions) and be sure to explain your selections based on specific data/information you find. Because you are considering whether to set up operations in one of these countries, you may hire local employees, you may try to sell to customers in each country, etc. Then, make a recommendation on which country would be more attractive to do business in based on these value dimensions and explain why. Section 3: International Trade & Trade Barriers: Identify the GDP for both countries. Identify at least one tariff and at least one non-tariff barriers that each of these countries have in place, and be sure to explain why these trade barriers may apply to what you will be exporting. Then, make a recommendation on which country would be more attractive to sell into (export) and why based on these countries’ GDPs and trade barriers. Section 4: Foreign Direct Investment (FDI): Identify two potential ownership advantages and two potential location advantages for each country. Be sure to explain why each advantage (details) specifically applies to each country. Then, make a recommendation on which country would be more attractive to invest in (FDI) and why based on these specific advantages. Section 5: Foreign Exchange: Identify the current exchange rate between each country’s currency and U.S. Dollars. Speak to whether these exchange rates have remained constant over  time or if they appear to fluctuate significantly. Then, make a recommendation on which country would be more attractive to invest in based on this information. Section 6: Regional Integration: Identify any major trade agreements both countries are members of. For instance, the United States is a member of NAFTA. Section 7: Entering Foreign Markets: Equity versus non-equity methods of entry – based on what you have learned in steps 1-6, make a recommendation on which country to enter as well as what specific method of entry to use and why. Section 8: Post-Entry Recommendations: Based on what you have learned in sections 1-7, in order to successfully do business in this new country moving forward, make at least two specific recommendations to improve the marketing and human resources functions of your operations in this country. 


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