1) What does the term 'consumer behavior' refer to and why is it important to advertisers?
2) Which consumer behavior process presents the greatest challenge to advertisers? Why?
3) What is the difference between 'wants and needs'?
4) Post what you feel is the difference between the central route and the peripheral route to persuasion?
2) Which consumer behavior process presents the greatest challenge to advertisers? Why?
3) What is the difference between 'wants and needs'?
4) Post what you feel is the difference between the central route and the peripheral route to persuasion?
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