Week One
Mission, Vision, and Values
Ø Identify major components of a strategic management process.
Ø Define organizational mission, vision, and values statements.
Ø Explain the role of ethics and corporate social responsibility in strategic planning.
Course Assignments
Readings
• Read The Strategic Management Process to Emergent Strategies in Ch. 1 of Gaining and Sustaining Competitive Advantage.
• Read Ch. 1–3 & 14 of Strategic Management.
• Read Five Ps For Strategy to Strategies for Change in Ch. 1 of The Strategy Process.
• Read What Is Strategy? to Reflecting On The Strategy Process in Ch. 1 of The Strategy
• Process.
• Read Ch. 12 of The Strategy Process.
Final Assignment/Project
Your Final Project, which weeks two through week’s five assignments will be in respect too, is to create a Strategic Plan and a Implementation Plan for a company that you want to start. Your plan(s) are to be to the depth and clarity required to present and sell your new company to Wall Street Investors, Capital Venture Investors, Trust Funds, Bankers, Stock and Bond Investors, and potential partner(s).
Therefore, this is comprehensive strategic/business and implementation plan that gives a clear detailed picture of why, what, where, when, who and how you plan to gain market share by creating and sustaining not only the company but also a competitive advantage in your chosen market.
With a few restrictions as to the type and market of your company, you will determine what product(s), and/or service your company will provide and the geographic location. Your company will have 5 to 100 employees not including owners. First year sales have to be a minimum of 3 million dollars, or a minimum of 1.5 million dollars start-up investment. Sixty percent of the initial start-up investment is your own money and you have to raise the remaining forty percent.
Non-graded, Assignment
Submit via the Assignment Link forum a brief outline of your proposed new company. Your facilitator will formally approve this choice, or recommend reconsideration, prior to your Research Proposal assignment.
You must have approval for your company prior to your Research Proposal assignment; it is a requirement of Week Two assignment.
Individual Assignment: Ethics Reflection Paper
Resources: Ethics Awareness Inventory and Ethical Choices in the Workplace assessments
Ø Use the Ethics Awareness Inventory and Ethical Choices in the Workplace assessments to revisit your personal and professional values.
Write a paper of no more than 1,050-words in which you do the following:
Ø Explain the role of ethics and social responsibility in developing a strategic plan, considering stakeholder needs.
Ø Explain how your ethical perspective has evolved throughout the program.
Week 1 Deliverables
Assignment
Individual or Learning Team
Location
Due
Ethics Reflection Paper
Individual
Assignments link
3/17/2011
Proposed Company for approval
Individual
Assignments link/In-Class
3/17/2011
Form Learning Teams
Team/Group
In-Class
Participation
Individual
In-Class
Week Two
External Environmental Scanning
Ø Analyze an organization’s remote environment.
Ø Analyze an organization’s industry environment.
Ø Analyze an organization’s external operating environment.
• .
Course Assignments
Readings
• Read Ch. 3 & 4 of Gaining and Sustaining Competitive Advantage.
• Read Ch. 4 & 5 of Strategic Management.
• Read Ch. 9 of The Strategy Process.
• View the video by Chris Anderson on innovation
Individual Assignment: Research Proposal
Ø Write a proposal of no more than 750 words, outlining the research approach you will use for the Strategic Plan for your start-up company, which also cover, how you intend to validate the organizational vision, mission, and values statements, and the sources you expect to use to perform an external and external environmental analysis. (Part of week six)
Learning Team Assignment: Innovation Strategy Paper
Ø Write a paper of no more than 1,050 words that describes and evaluates an organization’s innovation strategy. Include and discus how the organization can leverage Chris Anderson’s perspective in the video by using publicly available information, including Securities and Exchanges Commission filings to introduce new products or services.
Format your paper consistent with APA guidelines.
Week 2 Deliverables
Assignment
Individual or Learning Team
Location
Due
Research Proposal
Individual
Assignments Link
3/24/2011
Innovation Paper
Team
Participation
Individual
In-Class
Week Three
Internal Capabilities and Resources
• Analyze an organization’s internal environment.
• Assess an organization’s competitive position and possibilities.
Course Assignments
Readings
• Read Ch. 5 of Gaining and Sustaining Competitive Advantage.
• Read Ch. 6 of Strategic Management.
Individual Assignment: External and Internal Environmental Analysis
Ø Complete a comprehensive environmental scan and analysis for your new company that includes a SWOT&T analysis, and an assessment of the organization’s resources.
Ø Identifies and analyzes the most important external environmental factor in the remote, industry, and external operating environments
Ø Perform a Competitive Market Analysis, which also covers; assesses the organization’s competitive position and possibilities
Ø Identifies and analyzes the geographical location for you operation, home based and virtual offices are not acceptable
Ø Prepare a presentation that describes and analyzes your Complete Internal and External Environment, and Market for your company, PowerPoint’s are required
Format your paper consistent with professional/business guidelines/standards or a business proposal.
Week 3 Deliverables
Assignment
Individual or Learning Team
Location
Due
External and Internal Environmental Analysis
Individual
Written
Presentation
In-Class
Participation
Individual
In-Class
Week Four
Strategic Choice and Evaluation
• Evaluate potential generic strategies for an organization.
• Evaluate potential value disciplines for an organization.
• Evaluate potential grand strategies for an organization.
• Evaluate potential multi-business strategies for an organization.
Course Assignments
Readings
• Read Ch. 6, 7, & 11 of Gaining and Sustaining Competitive Advantage.
• Read Ch. 7–9 of Strategic Management.
Individual Assignment: Strategic Choice and Evaluation Paper
Ø Your strategic plan for your new start-up company,
Ø Mission, Vision, and Value statements
Ø Organizational Structure
Ø Ownership Structure with analysis/reasoning, e.g. Sole Proprietor, Corporation , Limited Liability Company/Corporation or Partnership
Ø Exit strategy
Ø Prepare a presentation that describes and analyzes your Strategies, PowerPoint’s are required
Format your paper consistent with professional/business guidelines/standards or a business proposal.
Summary of Week 4 Deliverables
Assignment
Individual or Learning Team
Location
Due
Strategic Choice and Evaluation Paper
Individual
Week Five
Implementation, Strategic Controls, and Contingency Plans
• Create an implementation plan.
• Develop organizational change management strategies.
• Analyze the key external environmental assumptions and internal metrics that must be monitored when implementing a business plan.
• Create a risk management plan.
Course Assignments
Readings
• Read Ch. 8 of Gaining and Sustaining Competitive Advantage.
• Read Ch. 10 & 13 of Strategic Management.
• Read Ch. 6 & 8 of The Strategy Process.
Individual Assignment: Implementation, Strategic Controls, and Contingency Plans
Ø Implementation/Project Plan for your Strategic/ Plan, which is delineated by a Work Breakdown Schedule (WBS) that the milestones, tasks, durations, resource allocation, and deadlines.
Although it is not mandatory I would recommend using Ms-Project for your implementation plan, or you can use Ms Excel but you have to create the template.
To access the Microsoft® Project tutorial click the Library tab and select Visit Element K website under Element K Tutorials. From that link, select Catalog, scroll down to Project Management and select Tools. Scroll down to search for Microsoft® Office Project tutorials.
A link to the Microsoft® Office Online Help and How-to for Microsoft® Project is on the University of Phoenix student Web site. Click on Web Links, select Software Tutorials, and Microsoft® Project Assistance.
Ø Identify and analyze key success factors for your Implementation Plan
Ø Functional tactics,
Ø Action items (table)
Ø Risk management plan (Identify 5 risk, for your implementation plan and for the success of your company e.g. likelihood of happening and impact), with a Risk Assessment, Risk Response and Risk Matrix table/chart.
Ø Detailed Contingency plans for identified three highest risks for your implementation plan and the success of your company
Ø Financing Strategy analysis/reasoning/detailing how you are going to raise the other 40% of the start-up capital you need, including analysis, e.g. Loans, Stocks, Bonds, Investor
Submit an Excel Workbook that includes the following for your strategic plan and company:
Ø Implementation Budget,( Start-up cost breakdown budget, from 0 to 100% operational)
Ø Forecasted/Proforma financials for 5 years,
Ø Income and Expense Statement,
Ø Cash Flow Statement
Ø Balance Sheet
Ø A break-even chart
Ø NPV
Ø IRR
Ø WACC
Ø Assumptions and analyzes used for your forecasts
I will accept only ONE each of Ms-Word, Excel and Project, unless you do your Implementation Plan in Excel then I will accept TWO Excel files. NO exceptions
Format your paper consistent with professional/business guidelines/standards or a business proposal.
Week 5 Deliverables
Assignment
Individual or Learning Team
Location
Due
Implementation, Strategic Controls, and Contingency Plans
.
Individual
OLS
Week Six
Create and Sell Your Business Plan
• Construct a strategic plan for an organization.
• Communicate a strategic plan effectively to stakeholders.
Course Assignments
Individual Assignment: Strategic Plan
Resource: Week three, four and five assignments with facilitator feedback
Complete and logically organize your (not including your Excel spreadsheet), final Strategic and Implementation Plan for the company that you are starting. Your plan is to be to the depth and clarity required to present and sell your new company to Wall Street Investors, Capital Venture Investors, Trust Funds, Bankers, Stock and Bond Investors, and potential partner(s).
Therefore, this is comprehensive strategic/business and implementation plan that gives a clear detailed picture of why, what, where, when, who and how you plan to gain market share by creating and sustaining not only the company but also a competitive advantage in your chosen market.
This is to be your pre-approved company from week two. Your company will have 5 to 100 employees not including owners. First year sales have to be a minimum of 3 million dollars, or a minimum of 1.5 million dollars start-up investment. Sixty percent of the initial start-up investment is your own money and you have to raise the remaining forty percent and detail how you plan to raise the capital.
That includes the following:
(This is not the order that your proposal is to be in that is your decision, but it must be logical)
Ø Strategic Plan, which is week 4 assignment that incorporates facilitator feedback/corrections from the draft versions submitted in week 4
Ø Table of contents
Ø Executive summary, with a 2-page maximum
Ø Backgrounds and accomplishments of key anticipated management personnel, the goal is to convince the investor that these individuals are trustworthy and successful.
Ø Organizational mission, vision, and value statements
Ø Environmental scan (Week 3 assignment with corrections)
Ø Key Success Factor for your company
Ø Implementation/Project Plan for your Strategic/ Plan, which is delineated by a Work Breakdown Schedule (WBS) that the milestones, tasks, durations, resource allocation, and deadlines.
Although it is not mandatory I would recommend using Ms-Project for your implementation plan, or you can use Ms Excel but you have to create the template.
To access the Microsoft® Project tutorial click the Library tab and select Visit Element K website under Element K Tutorials. From that link, select Catalog, scroll down to Project Management and select Tools. Scroll down to search for Microsoft® Office Project tutorials.
A link to the Microsoft® Office Online Help and How-to for Microsoft® Project is on the University of Phoenix student Web site. Click on Web Links, select Software Tutorials, and Microsoft® Project Assistance.
Ø Identify and analyze key success factors for your Implementation Plan
Ø Functional tactics,
Ø Action items (table)
Ø Risk management plan (Identify 5 risk, for your implementation plan and for the success of your company e.g. likelihood of happening and impact), with a Risk Assessment, Risk Response and Risk Matrix table/chart.
Ø Detailed Contingency plans for identified three highest risks for your implementation plan and the success of your company
Ø Financing Strategy analysis/reasoning/detailing how you are going to raise the other 40% of the start-up capital you need, including analysis, e.g. Loans, Stocks, Bonds, Investor
Submit an Excel Workbook that includes the following for your strategic plan and company:
Ø Implementation Budget,( Start-up cost breakdown budget, from 0 to 100% operational)
Ø Forecasted/Proforma financials for 5 years,
Ø Income and Expense Statement,
Ø Cash Flow Statement
Ø Balance Sheet
Ø A break-even chart
Ø NPV
Ø IRR
Ø WACC
Ø Assumptions and analyzes used for your forecasts
Ø Prepare a presentation to sell and Defend your Strategic, PowerPoint’s are required
I will accept only ONE each of Ms-Word, Excel and Project, unless you do your Implementation Plan in Excel then I will accept TWO Excel files. NO exceptions
Format your paper consistent with professional/business guidelines/standards or a business proposal.
Individual Assignment: Final Examination
Resource: Assigned weekly readings
Click the link to the Final Examination on your student website available from the end of Week Five through the end of Week Six.
Complete the Final Examination. You are allowed one attempt to complete the exam, which is timed and must be completed in 3 hours and submitted before the end of class. Results are auto graded and sent to your instructor.
Note. Final Examination questions are adapted from content students have completed in the Master of Business Administration program.
Week 6 Deliverables
Assignment
Individual or Learning Team
Location
Due
Final Strategic and Implementation Plan Written
Individual
In-Class
Comprehension Test
Individual
OLS
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