Public Relations Discussion questions 150 words each question.
QUESTION 1
Choosing Media. Please respond to the following:
Imagine you are developing a public relations campaign for a business you patronize. Explain in detail the mix of media you would choose to use, identifying and describing the target market you hope to reach using each medium.
Your client has decided to use online publicity to promote the business. Choose the three forms of online publicity (Chapter 9, “ Online Publicity”) you think would be most useful for this business. Justify each of your choices.
QUESTION 2
Labor Relations and Public Relations. Please respond to the following:
Based on the e-Activity and the business with labor relations issues you selected, propose how public relations might have helped or harmed relations between the employees and the ownership.
The five specific principles of trusted communications are respect, honest feedback, recognition, voice, and encouragement. Explain in detail how you would apply these principles when announcing a new policy that you expect will be unpopular with the staff.
eActivity 1
Research on the Internet a company whose labor relations issues have received national attention in the past few years. Be prepared to discuss.
QUESTION 3
Demonstrating Social Responsibility. Please respond to the following:
Imagine you are the owner of a new business in your city. You expect to operate your business using the highest standards of social responsibility. Elaborate about and justify the ways you plan to fulfill this social responsibility.
Two years after you begin your business, a reporter discovers that your business has not lived up to the promises you made initially to demonstrate concern for the environment. Explain how you would use community relations to minimize the damage to your reputation.
QUESTION 4
Government and Public Relations. Please respond to the following:
Based on the second e-Activity, describe the government action you chose that received wide publicity at the national, state, or local level in which government officials used public relations. Briefly explain the events, and delineate how public relations measures were used to influence public opinion about the events.
The United States plays a major role in world affairs. Based on the second e-Activity, explain in detail how the federal government used publicity to generate public support for a policy it was about to embark on. Analyze whether and why this publicity was either effective or ineffective.
eActivity 2
Research on the Internet an example of how the U.S. government used publicity to generate support for a new policy. Be prepared to discuss.
QUESTION 5
Winning Back Customers. Please respond to the following:
Imagine you owned a retail store that recently implemented a new policy that many customers did not like. Although you thought the new policy would improve profits, it is actually driving customers away. Propose some ways you might use public relations to win back those customers.
A consumer activist group has taken aim at the policies of your business. You feel that the criticisms are not valid. Suggest how you might use public relations to convince your customers that the claims of the activist group are not correct.
QUESTION 6
Using PR Internationally. Based on the second e-Activity, answer the following questions:
Firms that do business internationally must often use public relations in multiple countries simultaneously. Choose two foreign countries and one issue a business might need to address in both countries. Explain in detail at least three factors that will cause your public relations plans in these countries to vary.
A manufacturer in Asia or Europe is planning to introduce a new product for sale in the United States. Identify and describe the three most important things the manufacturer needs to learn about the U.S. in order to develop an effective public relations plan for the product introduction.
eActivity 2
Choose one large multinational corporation that operates in a number of countries to learn how its public relations activities differ from country to country. Examples of multinational corporations include General Electric, Nissan, Nestle, ExxonMobil, and Siemens.
QUESTION 1
Choosing Media. Please respond to the following:
Imagine you are developing a public relations campaign for a business you patronize. Explain in detail the mix of media you would choose to use, identifying and describing the target market you hope to reach using each medium.
Your client has decided to use online publicity to promote the business. Choose the three forms of online publicity (Chapter 9, “ Online Publicity”) you think would be most useful for this business. Justify each of your choices.
QUESTION 2
Labor Relations and Public Relations. Please respond to the following:
Based on the e-Activity and the business with labor relations issues you selected, propose how public relations might have helped or harmed relations between the employees and the ownership.
The five specific principles of trusted communications are respect, honest feedback, recognition, voice, and encouragement. Explain in detail how you would apply these principles when announcing a new policy that you expect will be unpopular with the staff.
eActivity 1
Research on the Internet a company whose labor relations issues have received national attention in the past few years. Be prepared to discuss.
QUESTION 3
Demonstrating Social Responsibility. Please respond to the following:
Imagine you are the owner of a new business in your city. You expect to operate your business using the highest standards of social responsibility. Elaborate about and justify the ways you plan to fulfill this social responsibility.
Two years after you begin your business, a reporter discovers that your business has not lived up to the promises you made initially to demonstrate concern for the environment. Explain how you would use community relations to minimize the damage to your reputation.
QUESTION 4
Government and Public Relations. Please respond to the following:
Based on the second e-Activity, describe the government action you chose that received wide publicity at the national, state, or local level in which government officials used public relations. Briefly explain the events, and delineate how public relations measures were used to influence public opinion about the events.
The United States plays a major role in world affairs. Based on the second e-Activity, explain in detail how the federal government used publicity to generate public support for a policy it was about to embark on. Analyze whether and why this publicity was either effective or ineffective.
eActivity 2
Research on the Internet an example of how the U.S. government used publicity to generate support for a new policy. Be prepared to discuss.
QUESTION 5
Winning Back Customers. Please respond to the following:
Imagine you owned a retail store that recently implemented a new policy that many customers did not like. Although you thought the new policy would improve profits, it is actually driving customers away. Propose some ways you might use public relations to win back those customers.
A consumer activist group has taken aim at the policies of your business. You feel that the criticisms are not valid. Suggest how you might use public relations to convince your customers that the claims of the activist group are not correct.
QUESTION 6
Using PR Internationally. Based on the second e-Activity, answer the following questions:
Firms that do business internationally must often use public relations in multiple countries simultaneously. Choose two foreign countries and one issue a business might need to address in both countries. Explain in detail at least three factors that will cause your public relations plans in these countries to vary.
A manufacturer in Asia or Europe is planning to introduce a new product for sale in the United States. Identify and describe the three most important things the manufacturer needs to learn about the U.S. in order to develop an effective public relations plan for the product introduction.
eActivity 2
Choose one large multinational corporation that operates in a number of countries to learn how its public relations activities differ from country to country. Examples of multinational corporations include General Electric, Nissan, Nestle, ExxonMobil, and Siemens.
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