MKT571 MKT/571 Classic Airlines Marketing Solution
Use a problem-solving model to solve Classic Airline’s marketing problem located on the student website. It is not required but you may use the nine-step model. You must identify and define the problem, and apply a robust problem-solving process.
Consider the internal and external pressures contributing to Classic
Airline’s current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis.
Write a 2,150- to 3,500-word paper applying your chosen problemsolving process to Classic Airlines, and provide justification for your marketing solution.
Reference Requirements: You must have a minimum of 4-5 references to include at least one peer reviewed article from the
UOPx Library.
Format your paper consistent with APA guidelines.
Use a problem-solving model to solve Classic Airline’s marketing problem located on the student website. It is not required but you may use the nine-step model. You must identify and define the problem, and apply a robust problem-solving process.
Consider the internal and external pressures contributing to Classic
Airline’s current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis.
Write a 2,150- to 3,500-word paper applying your chosen problemsolving process to Classic Airlines, and provide justification for your marketing solution.
Reference Requirements: You must have a minimum of 4-5 references to include at least one peer reviewed article from the
UOPx Library.
Format your paper consistent with APA guidelines.
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