MKT 435 Week 5 Individual Assignment Consumer Decision Making Process Paper & MKT 435 Week 5 Team Assignment Repositioning Presentation

MKT 435 Week 5 Individual Assignment Consumer Decision Making Process Paper
Individual Assignment: Consumer Decision-Making Process Paper
Resources: University Library, Internet
Write a 700- to 1,050-word paper in which you summarize the elements of the consumer decision-making process. Address the following in your paper:
Discuss how marketers can use the process to drive buyer’s actions.
Explain the impact of consumer satisfaction on marketing.
Reference the course reading and at least one outside reference.
Format according to APA standards

MKT 435 Week 5 Team Assignment Repositioning Presentation
Learning Team Assignment: Repositioning Presentation

Resources: University Library, Internet

Selectthe same product or service that your Learning Team chose for your Segmentation, Targeting, and Positioning Paper.

Prepare a 10-12 minute presentation, with at least 10 annotated Power Point slidesin which you analyze the impact of external and internal influences on consumer behavior and marketing strategies. Address the following in your analysis:

Select three external influences and analyze the impact that these influences have on the marketing strategy for your selected product or service.
Select three internal influences and analyze the impact that these influences have on the marketing strategy for your selected product or service.
Identify environmental factors that may influence consumer perception of the marketing message associated with your selected product or service.
Cite the assigned reading and at least two outside references in your presentation
Cite your referencesaccording to APA standards.