MKT 435 Week 4 Team Assignment External and Internal Influences Paper

MKT 435 Week 4 Team Assignment External and Internal Influences Paper
Learning Team Assignment: External and Internal Influences Paper
Resources: University Library, Internet

Select the same product or service that your Learning Team chose for your Segmentation, Targeting, and Positioning Paper.

Write a 1,750- to 2,100-word paper in which you analyze the impact of external and internal influences on consumer behavior and marketing strategies. Address the following in your analysis:

Select three external influences and analyze the impact that these influences have on the marketing strategy for your selected product or service.
Select three internal influences and analyze the impact that these influences have on the marketing strategy for your selected product or service.
Identify environmental factors that may influence consumer perception of the marketing message associated with your selected product or service.
Cite the assigned reading and at least two outside references in your paper.

Format according to APA standards