Individual Assignment: Environmental Scan Paper
• Write a 1050- to 1400-word paper in which you complete the following:
o Research and describe the internal and external environments of 2 to 3 real-world companies using an environmental scan.
o Determine what competitive advantages each company has and what strategies each company is using.
• How does each company create value and sustain competitive advantage through business strategy?
• What measurement guidelines is each company using to verify its strategic effectiveness?
• How effective are the measurement guidelines that each company is using?
§ Format your paper according to APA standards.
§ Submit the assignment: Navigate to the Assignments link on eCampus. Locate the link to submit your assignment as an attachment.
• Write a 1050- to 1400-word paper in which you complete the following:
o Research and describe the internal and external environments of 2 to 3 real-world companies using an environmental scan.
o Determine what competitive advantages each company has and what strategies each company is using.
• How does each company create value and sustain competitive advantage through business strategy?
• What measurement guidelines is each company using to verify its strategic effectiveness?
• How effective are the measurement guidelines that each company is using?
§ Format your paper according to APA standards.
§ Submit the assignment: Navigate to the Assignments link on eCampus. Locate the link to submit your assignment as an attachment.
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