In the first draft of your Marketing Plan, you will be providing your first draft, which includes Section 2.0 in your Marketing Plan.

In the first draft of your Marketing Plan, you will be providing your first draft, which includes Section 2.0 in your Marketing Plan.
 Please remember to go back and revise these sections based upon the grading feedback, the readings, lectures, and discussions throughout the course.

Marketing Plan Outline

1.0 Executive Summary

2.0 Situation Analysis

2.1 Market Summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product (Service) Offering
2.5 Keys to Success
2.6 Critical Issues

3.0 Marketing Strategy

3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategies
3.7 Marketing Mix
3.8 Marketing Research

4.0 Controls

4.1 Implementation
4.2 Marketing Organization
4.3 Contingency Planning

5.0 Conclusion