Guerrilla Marketing, Please respond to the following:
• From the first e-Activity, discuss the key elements that made the guerrilla marketing so successful. Explain your rationale. (Be sure to select a specific guerrilla marketing campaign to discuss--see an example in Instructor Insights.)
• Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.
Link for example of guerilla marketing: https://www.youtube.com/watch?v=lqT_dPApj9U
Advertising and Promotion
Please respond to the following:
• From the second e-Activity, determine the best possible way to leverage Facebook, Twitter, and other social networking sites to advertise and promote the small business of your choice. Explain your rationale.
• Select a small business with which you are familiar and then determine the best way for that business to stretch its advertising budget. Provide specific examples to support your response.
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