Contemporary Marketing essay 2
1. Who might be a good prospect for a private jet? If you were a salesperson for such aircraft, how would you go about qualiifying a prospect?
2. In your opinion, what would be the advantage and disadvantage of working as a salesperson in a niche industry like private or business jets? For someone interested in that kind of job, what would be the barriers to entry.
Write a short three or four sentence summary of the situation described in the case. Then write the exact questions stated in the case. Answer the questions using exact quotations from the chapter or previous chapters. Designate the exact words by "...." and then put a parenthetical citation which has the authors and the page number from which the quoted material was taken. Do not give a range of pages as "pages 49-62". Give the exact page. Information from previous chapters can be used.
1. Who might be a good prospect for a private jet? If you were a salesperson for such aircraft, how would you go about qualiifying a prospect?
2. In your opinion, what would be the advantage and disadvantage of working as a salesperson in a niche industry like private or business jets? For someone interested in that kind of job, what would be the barriers to entry.
Write a short three or four sentence summary of the situation described in the case. Then write the exact questions stated in the case. Answer the questions using exact quotations from the chapter or previous chapters. Designate the exact words by "...." and then put a parenthetical citation which has the authors and the page number from which the quoted material was taken. Do not give a range of pages as "pages 49-62". Give the exact page. Information from previous chapters can be used.
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