Assignment 3: Qualitative Research
Write a paper discussing the qualitative data collection and analysis you would recommend using to determine the price, placement, and promotion of a new health and energy beverage a company plans to add to its product line. In your paper do the following:
Identify and describe at least three appropriate qualitative research tools.
Explain the advantages and disadvantages of each of the qualitative research tools you selected.
Discuss what you believe to be the top three ethical issues in qualitative research. Justify your choices.
Choose the qualitative method(s) that you feel would be most appropriate for this project and explain the reasons for your selection of that method.
Identify the steps and guidelines that should be used for effective implementation of the method(s) you selected.
Write a 3 to 4 page paper in Word format. Apply APA standards for writing style to your work. Utilize at least three scholarly resources in your response. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc.
By Wednesday, June 18, 2014, deliver your assignment to the M1: Assignment 3 Dropbox.
Assignment 3 Grading Criteria
Maximum Points
Identified and described at least three qualitative research tools. 15
Explained advantages and disadvantages of each of the selected qualitative research tools. 20
Described top 3 ethical issues and provided justification. 15
Chosen qualitative method is explained and justified. 20
Identified steps and guidelines for effective implementation. 20
Writing Craftsmanship, APA and Ethical Scholarship. 10
Total: 100
Write a paper discussing the qualitative data collection and analysis you would recommend using to determine the price, placement, and promotion of a new health and energy beverage a company plans to add to its product line. In your paper do the following:
Identify and describe at least three appropriate qualitative research tools.
Explain the advantages and disadvantages of each of the qualitative research tools you selected.
Discuss what you believe to be the top three ethical issues in qualitative research. Justify your choices.
Choose the qualitative method(s) that you feel would be most appropriate for this project and explain the reasons for your selection of that method.
Identify the steps and guidelines that should be used for effective implementation of the method(s) you selected.
Write a 3 to 4 page paper in Word format. Apply APA standards for writing style to your work. Utilize at least three scholarly resources in your response. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc.
By Wednesday, June 18, 2014, deliver your assignment to the M1: Assignment 3 Dropbox.
Assignment 3 Grading Criteria
Maximum Points
Identified and described at least three qualitative research tools. 15
Explained advantages and disadvantages of each of the selected qualitative research tools. 20
Described top 3 ethical issues and provided justification. 15
Chosen qualitative method is explained and justified. 20
Identified steps and guidelines for effective implementation. 20
Writing Craftsmanship, APA and Ethical Scholarship. 10
Total: 100
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