Assignment 2: Discussion—Distribution Strategies
Today, companies must decide whether to sell their products directly to their customers via the Internet or to use more traditional methods of distribution.
Respond to the following:
Do you think the high-end designer apparel brands, such as Gucci, Chanel, or Prada, sell their goods direct to consumers through the Internet? Give reasons for your answer.
What, if any, practices of corporate social responsibility (CSR) do they exhibit? Is there a factor of showing it in any online marketing strategy?
Support your statements with appropriate examples and scholarly references.
Write your initial response in approximately 300–500 words. Apply APA standards to citation of sources.
Read all your peers’ postings.
Respond in a substantive way by addressing issues brought up in your peers’ posts. Please note that simply registering your agreement with a peer’s post is not considered a substantive response.
Assignment 2 Grading Criteria
Maximum Points
Initial response:
Was insightful, original, accurate, and timely.
Was substantive and demonstrated advanced understanding of concepts.
Compiled/synthesized theories and concepts drawn from a variety of sources to support statements and conclusions.
16
Discussion response and participation:
Responded to a minimum of two peers in a timely manner.
Offered points of view supported by research.
Asked challenging questions that promoted the discussion.
Drew relationships between one or more points in the discussion.
16
Writing:
Wrote in a clear, concise, formal, and organized manner.
Responses were error free.
Information from sources, where applicable, was paraphrased appropriately and accurately cited.
8
Total:
40
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