Assignment 1: Discussion—Social Media
Companies around the globe are using social media to connect with their customers.
Consider an online social media network, such as Facebook or LinkedIn, and respond to the following:
For targeting new customers, examine the advantages and disadvantages of using these social networks compared to search engine advertising.
Provide specific examples of products that lend themselves more to social networks than to search engine advertising.
Discuss how this avenue of marketing might be effective in the success of a new product associated with existing brands.
Support your statements with scholarly references and real-world examples.
Write your initial response in approximately 300–500 words. Apply APA standards to citation of sources.
By Saturday, June 21, 2014, post your response to the appropriate Discussion Area. Through Wednesday, June 25, 2014, review and comment on at least two peers’ responses. Do the following when responding to your peers:
Read all your peers’ postings.
Respond in a substantive way by addressing issues brought up in your peers’ posts. Please note that simply registering your agreement with a peer’s post is not considered a substantive response.
Assignment 1 Grading Criteria
Maximum Points
Initial response:
Was insightful, original, accurate, and timely.
Was substantive and demonstrated advanced understanding of concepts.
Compiled/synthesized theories and concepts drawn from a variety of sources to support statements and conclusions.
16
Discussion response and participation:
Responded to a minimum of two peers in a timely manner.
Offered points of view supported by research.
Asked challenging questions that promoted the discussion.
Drew relationships between one or more points in the discussion.
16
Writing:
Wrote in a clear, concise, formal, and organized manner.
Responses were error free.
Information from sources, where applicable, was paraphrased appropriately and accurately cited.
8
Total:
40
Companies around the globe are using social media to connect with their customers.
Consider an online social media network, such as Facebook or LinkedIn, and respond to the following:
For targeting new customers, examine the advantages and disadvantages of using these social networks compared to search engine advertising.
Provide specific examples of products that lend themselves more to social networks than to search engine advertising.
Discuss how this avenue of marketing might be effective in the success of a new product associated with existing brands.
Support your statements with scholarly references and real-world examples.
Write your initial response in approximately 300–500 words. Apply APA standards to citation of sources.
By Saturday, June 21, 2014, post your response to the appropriate Discussion Area. Through Wednesday, June 25, 2014, review and comment on at least two peers’ responses. Do the following when responding to your peers:
Read all your peers’ postings.
Respond in a substantive way by addressing issues brought up in your peers’ posts. Please note that simply registering your agreement with a peer’s post is not considered a substantive response.
Assignment 1 Grading Criteria
Maximum Points
Initial response:
Was insightful, original, accurate, and timely.
Was substantive and demonstrated advanced understanding of concepts.
Compiled/synthesized theories and concepts drawn from a variety of sources to support statements and conclusions.
16
Discussion response and participation:
Responded to a minimum of two peers in a timely manner.
Offered points of view supported by research.
Asked challenging questions that promoted the discussion.
Drew relationships between one or more points in the discussion.
16
Writing:
Wrote in a clear, concise, formal, and organized manner.
Responses were error free.
Information from sources, where applicable, was paraphrased appropriately and accurately cited.
8
Total:
40
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