Which of the following statements demonstrates behavioral loyalty towards a brand?
Please answer all for full points, I'm wishing to compare answers to my own for better understanding.
1. Which of the following statements demonstrates behavioral loyalty towards a brand?
a. I always buy Myfavorite Laundry detergent when purchasing laundry detergent.
b. Myfavorite Laundry detergent smells good.
c. My friends agree Myfavorite Laundry detergent is the best.
d. Myfavorite Laundry detergent is so easy to use.
2. What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses.
a. Licensed information
b. Tertiary information
c. Secondary data
d. Primary data
3. Which of the following is correct about marketing management?
a. It is defined as the field that deals with planning and managing a business at the highest level of corporate organization.
b. It focuses mostly on monitoring the profitability of a company's products and services.
c. It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services.
d. It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.
4. Wabash Bank would like to understand if there is a relationship between the advertising or promotion it does and the number of new customers the bank gets each quarter. What type of research is this an example of?
a. Qualitative
b. Secondary
c. Exploratory
d. Causal
5. Which of the following elements of sociocultural environment can be associated with the growing demand for social surrogates like social networking sites, television, and so on?
a. Views of others
b. Views of organizations
c. Views of ourselves
d. Views of nature
6. One of the most critical steps in the defining process of market research is
a. defining the problem, the decision alternatives, and research objectives
b. analyzing the internal environment
c. developing a research plan
d. reading marketing research journals
Please answer all for full points, I'm wishing to compare answers to my own for better understanding.
1. Which of the following statements demonstrates behavioral loyalty towards a brand?
a. I always buy Myfavorite Laundry detergent when purchasing laundry detergent.
b. Myfavorite Laundry detergent smells good.
c. My friends agree Myfavorite Laundry detergent is the best.
d. Myfavorite Laundry detergent is so easy to use.
2. What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses.
a. Licensed information
b. Tertiary information
c. Secondary data
d. Primary data
3. Which of the following is correct about marketing management?
a. It is defined as the field that deals with planning and managing a business at the highest level of corporate organization.
b. It focuses mostly on monitoring the profitability of a company's products and services.
c. It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services.
d. It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.
4. Wabash Bank would like to understand if there is a relationship between the advertising or promotion it does and the number of new customers the bank gets each quarter. What type of research is this an example of?
a. Qualitative
b. Secondary
c. Exploratory
d. Causal
5. Which of the following elements of sociocultural environment can be associated with the growing demand for social surrogates like social networking sites, television, and so on?
a. Views of others
b. Views of organizations
c. Views of ourselves
d. Views of nature
6. One of the most critical steps in the defining process of market research is
a. defining the problem, the decision alternatives, and research objectives
b. analyzing the internal environment
c. developing a research plan
d. reading marketing research journals
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