Select a company currently experiencing marketing changes.

Select a company currently experiencing marketing changes.


Select a company currently experiencing marketing changes.

Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix:

Each of the four P's should be addressed on its own slide.
The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.
Use the Wall Street Journal database in the University Library to facilitate your research of the company.
Materials
Wall Street Journal database