Segmentation and Consumer and Business Buying Behavior
Week 3 Discussion (MKT 100)
"Segmentation and Consumer and Business Buying Behavior" Please respond to the following:
Determine one (1) segmentation variable by which you will collect research data for a product that you wish to market and sell online. Include all of the factors and characteristics you will consider under the selected variable. Provide a rationale for the selection of the variable, and the related factors and characteristics.
Describe your experience of buying at least two (2) consumer products which you thought were targeted specifically to meet your needs. Discuss the segmentation strategy that the companies that make the chosen products used in order to sell them
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