Public Relations In Practice And Theory
Imagine that you work in the marketing department for XYZ Company and you are launching a new product. You decide to hire a PR agency for the task. However, your organization’s senior management does not understand why you need a PR agency when you can use your local newspaper or the marketing department. This assignment requires you to provide justification for using the PR agency to the management. Your response should show a conceptual and practical understanding of public relations as a field by using relevant illustrations.
Assignments will be judged on clear thinking, relevant illustrations, and the use of credible sources (at least 3) from reputable newspapers, books or academic journals. You will also be expected to adhere to effective essay writing guidelines.
Grading will be based on the following components:
Imagine that you work in the marketing department for XYZ Company and you are launching a new product. You decide to hire a PR agency for the task. However, your organization’s senior management does not understand why you need a PR agency when you can use your local newspaper or the marketing department. This assignment requires you to provide justification for using the PR agency to the management. Your response should show a conceptual and practical understanding of public relations as a field by using relevant illustrations.
Assignments will be judged on clear thinking, relevant illustrations, and the use of credible sources (at least 3) from reputable newspapers, books or academic journals. You will also be expected to adhere to effective essay writing guidelines.
Grading will be based on the following components:
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