PSY 322 Week 1 Discussion Questions
1) What is the relationship between consumer psychology and marketing communications?
2) What are advantages and disadvantages of using demographics in segmentation? How may demographics and psychographics segment markets? Provide an example.
3) How may demographic information be used to create a promotional message? Why might the message be different at times? In what ways might it differ?
1) What is the relationship between consumer psychology and marketing communications?
2) What are advantages and disadvantages of using demographics in segmentation? How may demographics and psychographics segment markets? Provide an example.
3) How may demographic information be used to create a promotional message? Why might the message be different at times? In what ways might it differ?
0 comments:
Post a Comment