Name of the course is "Buisness Policy"
Name of the course is "Buisness Policy"
Name of the Chapter is "Execution of strategy"
Name of the case study is "Volkswagen do Brasil: Driving strategy"
Please read the Volkswagen case studt attached carefully and answer the following four questions directly from the case .
I going also to attache the two references which are "Turning great strategy into great and performance, and Using the balance scorecard as a strategic management system"
Please read the two references attached to help you to understand the topic.
The questions are:
v What challenges does Thomas Schmall face upon becoming CEO of Volkswagen do Brasil (VWB)?
v Describe VWB s new strategy?
v How does the strategy map (Exhibit 4) and BSC (Exhibit 5) help Schmall and Senn implement the new strategy? What are the strength and weakness of the scorecard and its implementation?
v How can Schmall and his team use the scorecard to deal with the challenges faced by the company in January 2009?
Readings
Michael C. Mankins and Richard Steele (2005). Turning great strategy into great performance
Kaplan and Norton (2007). Using the balance scorecard as a strategic management system, HBR
Name of the course is "Buisness Policy"
Name of the Chapter is "Execution of strategy"
Name of the case study is "Volkswagen do Brasil: Driving strategy"
Please read the Volkswagen case studt attached carefully and answer the following four questions directly from the case .
I going also to attache the two references which are "Turning great strategy into great and performance, and Using the balance scorecard as a strategic management system"
Please read the two references attached to help you to understand the topic.
The questions are:
v What challenges does Thomas Schmall face upon becoming CEO of Volkswagen do Brasil (VWB)?
v Describe VWB s new strategy?
v How does the strategy map (Exhibit 4) and BSC (Exhibit 5) help Schmall and Senn implement the new strategy? What are the strength and weakness of the scorecard and its implementation?
v How can Schmall and his team use the scorecard to deal with the challenges faced by the company in January 2009?
Readings
Michael C. Mankins and Richard Steele (2005). Turning great strategy into great performance
Kaplan and Norton (2007). Using the balance scorecard as a strategic management system, HBR
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