MKT 571 Marketing Week 3 Individual Assignment: Classic Airlines Marketing Solution
• Use a problem-solving model to solve Classic Airline’smarketing problem located on your student web page. It is not required but youmay use the nine-step model. You must identify and define the problem, andapply a robust problem-solving process.
• Consider the internal and external pressures contributingto Classic Airline’s current crisis, the objectives and obstacles of themarketing department, and the marketing resources available to resolve thiscrisis.
• Write a 2,150- to 3,500-word paper applying your chosenproblem-solving process to Classic Airlines, and provide justification for yourmarketing solution.
• Format your paper consistent with APAguidelines.Individual Assignment: Classic Airlines Marketing Solution
Individual Assignment – Case Study – Starbucks Coffee
Please go to the Materials folder for the case study thatyou will use for this assignment. For this assignment you will prepare a2200-2500 word paper using the following case study outline. In addition towhat is provided in the Materials folder you will be expected to conductadditional research.
1. Major problem
-Underlying causes of the problem
2. Analysis of the External environment
-Consider economical, social, political, ecological factorsetc outside of the company’s influence
3. Analysis of the Internal environment
-Consider the strengths and weaknesses of all elements ofthe marketing mix (product, price, place and promotion) and target markets.
4. SWOT analysis
5. Detailed recommendations
-Please be specific. Your recommendations must fix theproblems/ causes. I will especially looking for your justification.
• Use a problem-solving model to solve Classic Airline’smarketing problem located on your student web page. It is not required but youmay use the nine-step model. You must identify and define the problem, andapply a robust problem-solving process.
• Consider the internal and external pressures contributingto Classic Airline’s current crisis, the objectives and obstacles of themarketing department, and the marketing resources available to resolve thiscrisis.
• Write a 2,150- to 3,500-word paper applying your chosenproblem-solving process to Classic Airlines, and provide justification for yourmarketing solution.
• Format your paper consistent with APAguidelines.Individual Assignment: Classic Airlines Marketing Solution
Individual Assignment – Case Study – Starbucks Coffee
Please go to the Materials folder for the case study thatyou will use for this assignment. For this assignment you will prepare a2200-2500 word paper using the following case study outline. In addition towhat is provided in the Materials folder you will be expected to conductadditional research.
1. Major problem
-Underlying causes of the problem
2. Analysis of the External environment
-Consider economical, social, political, ecological factorsetc outside of the company’s influence
3. Analysis of the Internal environment
-Consider the strengths and weaknesses of all elements ofthe marketing mix (product, price, place and promotion) and target markets.
4. SWOT analysis
5. Detailed recommendations
-Please be specific. Your recommendations must fix theproblems/ causes. I will especially looking for your justification.
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