MKT 571 Marketing Week 1 Individual Assignment: Classic Airlines and Marketing
• Consider what product or service Classic Airlines ismarketing, the marketing challenges it faces, and its current corporateculture.
• Write a 350- to 700-word paper explaining some of themarketing concepts found in this week’s readings, and how they can be relatedto the context of the scenario. Include citations and references whereappropriate.
• Format your paper consistent with APA guidelines.
Individual Assignment – Company Marketing Strategy –AT&T
Research a company that you are familiar with. You mayselect the company you work for. If you work for a government agency (military,school, city etc.) you will adopt a company for the assignment.
Write a 1600-2000word paper how the company uses marketing in its business practices. Include the following in your analysis;
A. Targetcustomers
B. Products and/or services strategy
C. Pricingstrategy
D. Distributionstrategy (Geography, channel type, outlets, etc.)
E. Promotionstrategy (advertising, sales force, sales promotion, trade promotion etc.)
F. The marketingchallenges it faces, and its current corporate culture.
Format your paperaccording to APA standards.
• Consider what product or service Classic Airlines ismarketing, the marketing challenges it faces, and its current corporateculture.
• Write a 350- to 700-word paper explaining some of themarketing concepts found in this week’s readings, and how they can be relatedto the context of the scenario. Include citations and references whereappropriate.
• Format your paper consistent with APA guidelines.
Individual Assignment – Company Marketing Strategy –AT&T
Research a company that you are familiar with. You mayselect the company you work for. If you work for a government agency (military,school, city etc.) you will adopt a company for the assignment.
Write a 1600-2000word paper how the company uses marketing in its business practices. Include the following in your analysis;
A. Targetcustomers
B. Products and/or services strategy
C. Pricingstrategy
D. Distributionstrategy (Geography, channel type, outlets, etc.)
E. Promotionstrategy (advertising, sales force, sales promotion, trade promotion etc.)
F. The marketingchallenges it faces, and its current corporate culture.
Format your paperaccording to APA standards.
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