MKT 571 Complete Course Week 1-5

MKT 571 Complete Course Week 1-5


MKT 571 Version 4



Week 1



MKT 571 Week 1 DQ 1

                                                                                                                     

What have been the major marketing trends in the last decade?

What new marketing trends do you anticipate in the next 10 years?



MKT 571 Week 1 DQ 2

UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country.

From a marketing standpoint what do you think UOP is doing well? What areas do you think can be improved?

Week 1 Assignments:



MKT 571 Week 1 Individual Assignment Classic Airlines and Marketing 800 Words



Individual Assignment: Company’s Marketing Strategy: an Analysis of AT&T - 1800 Words



MKT 571 Week 1 Summary

Week 2



MKT 571 Week 2 DQ 1



This week we are reading about "branding".



MKT 571 Week 2 DQ 2

We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ.
1. Describe the overall strategy we should adopt to maximize our potential for success.

2. In one sentence write your positioning statement for the product

Week 2 Assignments:

MKT 571 Week 2 Team Assignment (Kudler Fine Foods Product Offering) 1500 Words.



MKT 571 Week 2 Team Assignment (Marketing Plan Phase I GPS Hedge Trimmers) 2500 Words



MKT 571 Week 2 Summary

Week 3

MKT 571 Week 3 DQ 1



What do you think are the most important characteristics/attributes of successful sales people? Discuss BT Sales is part of the marketing function.

MKT 571 Week 3 DQ 2

Pricing

Week 3 Assignments:

MKT 571 Week 3 Individual Assignment (Individual Case Study-Starbucks) 2750+ Words



MKT 571 Week 3 Individual Assignment (Classic Airlines Marketing Solution) 2700 Words



MKT 571 Week 3 Summary

Week 4

MKT 571 Week 4 DQ 1



Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished.

MKT 571 Week 4 DQ 2



Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally? What are some of the major factors that we need to be aware of and plan for? In other words, what makes marketing on a global basis more difficult than simply distributing our product nationally?



Week 4 Assignments:



MKT 571 Week 4 Team Assignment (Classic Airline Channel and Pricing Strategy). 1800 Words



MKT 571 Week 4 Team Assignment (Marketing Plan Phase II) 2300 Words



MKT 571 Week 4 Summary

Week 5



MKT 571 Week 5 DQ 1



Let's assume our objective for ReCharge is to deliver $300 million in first year sales and to capture the #1 market share position in the category by the end of our first full year of operation.

(BTW. Setting marketing objectives prior to developing strategy is real important)

What should our promotional budget be? Why? What methodology did you use to come up with your budget?

MKT 571 Week 5 DQ 2

Instead you're going to get a chance to get your creative juices going and to hopefully have some fun doing it.Each of you will demonstrate your creative approach to the ReCharge Bar by developing a TV commercial, radio spot or magazine ad. You don't need to get fancy with the graphics. You can verbally describe what is going on.



Week 5 Assignments:

MKT 571 Week 5 Team Assignment (Communication Plan) 900 Words



MKT 571 Week 5 Team Assignment (Marketing Plan Phase III) 1950+ Words



MKT 571 Week 5 Summary



Week 6

MKT 571 Week 6 Team Assignment - Final Marketing Plan Presentation. 4 Slides



MKT 571 Week 6 Team Assignment ( Product Launch Plan) 3650+ Words



MKT 571 Week 6 Team Assignment (Final Marketing Plan) 5200 Words.