Marketing
Assignment Overview
In this web research assignment, you will identify four products and describe who you believe the target audience to be and why.
Deliverables
A completed Examples of Targeting Table (a template for which you will be prompted to download below)
Assignment Details
Perform the following tasks:
Step 1: Download the Examples of Targeting Table
Your will populate the following table with your information to complete the assignment; click here to download it now.
Step 2: Choose four products or services that you are interested in learning more about.
These products or services should come from a range of industries (such as consumer products, financial services, automotive, entertainment, etc).
Only two of the four products can be a product or service that interests you and that you would actually buy.
The other two products should be unfamiliar or something you are simply not interested in personally. (HINT: if you have trouble with this, look in the house or cabinet of a friend, relative or family member who you believe is very different to you in their consumer habits. What kinds of products or services do they have?)
List the products or services you have selected in the first column of the table.
Provide a description in the second column. Include price, advertising or communications strategy, and where the product or service is sold.
Note that you are not required to fit your description into the space provided in the downloaded template; feel free to use more room if needed (this is true for the entire table.
Step 3: Fill in the third column of the chart.
Describe the targeting strategy used for each product or service.
Consider the features of the product as well as its advertising and communications strategy.Describe the specific characteristics of the target audience. (HINT: think about their age, income, geographic location, hobbies and interests, etc.)
Step 4: Fill in the fourth and fifth columns of the chart.
For your "Target Audience Evaluation" clearly state why you believe that the features and characteristics of the products or services are appropriate (or not) for the target audience.
In the last column, "Positioning and Differentiation" clearly state how each product is positioned relative to its competitors and what its differentiating features are.
Assignment Overview
In this web research assignment, you will identify four products and describe who you believe the target audience to be and why.
Deliverables
A completed Examples of Targeting Table (a template for which you will be prompted to download below)
Assignment Details
Perform the following tasks:
Step 1: Download the Examples of Targeting Table
Your will populate the following table with your information to complete the assignment; click here to download it now.
Step 2: Choose four products or services that you are interested in learning more about.
These products or services should come from a range of industries (such as consumer products, financial services, automotive, entertainment, etc).
Only two of the four products can be a product or service that interests you and that you would actually buy.
The other two products should be unfamiliar or something you are simply not interested in personally. (HINT: if you have trouble with this, look in the house or cabinet of a friend, relative or family member who you believe is very different to you in their consumer habits. What kinds of products or services do they have?)
List the products or services you have selected in the first column of the table.
Provide a description in the second column. Include price, advertising or communications strategy, and where the product or service is sold.
Note that you are not required to fit your description into the space provided in the downloaded template; feel free to use more room if needed (this is true for the entire table.
Step 3: Fill in the third column of the chart.
Describe the targeting strategy used for each product or service.
Consider the features of the product as well as its advertising and communications strategy.Describe the specific characteristics of the target audience. (HINT: think about their age, income, geographic location, hobbies and interests, etc.)
Step 4: Fill in the fourth and fifth columns of the chart.
For your "Target Audience Evaluation" clearly state why you believe that the features and characteristics of the products or services are appropriate (or not) for the target audience.
In the last column, "Positioning and Differentiation" clearly state how each product is positioned relative to its competitors and what its differentiating features are.
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