Marketing Plan for Monsanto
Create a 1 - 2 page marketing addition to your portfolio, which should include the following elements:
Create an organizational chart for your company's marketing staff. Determine and describe what organizational level (Vice President, Director, Sales, and Marketing Manager) your portfolio company places the marketing position.
Outline a brief marketing plan for your business. You must consider the 4 P's. See the Small Business Administration's web site for ideas about marketing and sales strategies: http://www.sba.gov/smallbusinessplanner/plan/writeabusinessplan/serv_bp_marksale.html . Your outline should include the following:
Current situation
Competitor and issues analysis
Marketing objectives
Marketing mix (4 P's)
Action programs
Budget
Measurements
Create a 1 - 2 page marketing addition to your portfolio, which should include the following elements:
Create an organizational chart for your company's marketing staff. Determine and describe what organizational level (Vice President, Director, Sales, and Marketing Manager) your portfolio company places the marketing position.
Outline a brief marketing plan for your business. You must consider the 4 P's. See the Small Business Administration's web site for ideas about marketing and sales strategies: http://www.sba.gov/smallbusinessplanner/plan/writeabusinessplan/serv_bp_marksale.html . Your outline should include the following:
Current situation
Competitor and issues analysis
Marketing objectives
Marketing mix (4 P's)
Action programs
Budget
Measurements
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