Maarketing
Overview
This discussion forum compares students' analysis of a university's purchasing processes (B2B transactions) with a consumer's purchasing processes.
Explain the purchaser decision process in B2B marketing
Compare how business purchasing decisions are made with how consumer purchasing decisions are made.
Step 1: Picture yourself as the Head of Purchasing for your school.
You are responsible for purchasing everything from campus grounds supplies (like lawnmowers, flowers, etc.) to classroom equipment and supplies (like computers and other types of technology). You are not responsible for capital planning, though, such as new buildings.
What kind of topics do you have to consider? Who do you think would be involved in the purchasing decisions? To what extent do you think it depends on the level of expenditure-that is, do the number of units ordered and type of person change depending on how much is being spent?
What are the steps in your B2B buying process?
Step 2: Write your first post.
Answer the questions above in Step 1, then compare the steps described for the B2B buying process with the steps your own consumer buying process.
Identify areas where the processes are similar as well as where the processes are different.
Overview
This discussion forum compares students' analysis of a university's purchasing processes (B2B transactions) with a consumer's purchasing processes.
Explain the purchaser decision process in B2B marketing
Compare how business purchasing decisions are made with how consumer purchasing decisions are made.
Step 1: Picture yourself as the Head of Purchasing for your school.
You are responsible for purchasing everything from campus grounds supplies (like lawnmowers, flowers, etc.) to classroom equipment and supplies (like computers and other types of technology). You are not responsible for capital planning, though, such as new buildings.
What kind of topics do you have to consider? Who do you think would be involved in the purchasing decisions? To what extent do you think it depends on the level of expenditure-that is, do the number of units ordered and type of person change depending on how much is being spent?
What are the steps in your B2B buying process?
Step 2: Write your first post.
Answer the questions above in Step 1, then compare the steps described for the B2B buying process with the steps your own consumer buying process.
Identify areas where the processes are similar as well as where the processes are different.
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