International Business Questions
What are the three stages of the strategy-formulation process? Describe what is involved at each stage.
Define what is meant by the term core competency. How does it differ from a skill?
Some critics charge advertisers with creating wants among consumers rather than helping them satisfy needs. Select a product and describe how, if it were marketed in a developing economy, it can create wants and not satisfy needs. Explain the ethical issues surrounding the decision of whether to market the product in developing nations.
Explain the elements of a "Value Proposition"? . Why is it so important to have a clear value proposition? What other "tools"? would you most likely use with this for strategic planning?
Describe at least 5 ways in which Social Media and digital technologies can give you the opportunity to expand your business opportunities at the global level.
What are the three stages of the strategy-formulation process? Describe what is involved at each stage.
Define what is meant by the term core competency. How does it differ from a skill?
Some critics charge advertisers with creating wants among consumers rather than helping them satisfy needs. Select a product and describe how, if it were marketed in a developing economy, it can create wants and not satisfy needs. Explain the ethical issues surrounding the decision of whether to market the product in developing nations.
Explain the elements of a "Value Proposition"? . Why is it so important to have a clear value proposition? What other "tools"? would you most likely use with this for strategic planning?
Describe at least 5 ways in which Social Media and digital technologies can give you the opportunity to expand your business opportunities at the global level.
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