International Business Question
This assignment is based on the following article "For Datsun revival, Nissan Gambles on a $3,000 Model"?
What is the objective of this move by Nissan?
Why are they targeting "emerging market countries"??
What elements of a global business strategy does this illustrate?
What are the leadership and cultural issues involved in such a move?
From your perspective what is the risk, and reward associated with such a bold strategy?
This assignment is based on the following article "For Datsun revival, Nissan Gambles on a $3,000 Model"?
What is the objective of this move by Nissan?
Why are they targeting "emerging market countries"??
What elements of a global business strategy does this illustrate?
What are the leadership and cultural issues involved in such a move?
From your perspective what is the risk, and reward associated with such a bold strategy?
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