IKEA SWOT analysis
Given the SWOT analysis presented in the case, what are IKEA's key competitive advantages? What strategic focus should the company take as it looks to further expand into the U.S. market?
What factor is the biggest reason for IKEA's growth and popularity: product value, service value, or branded image? Discuss the reasons for your answers.
Given the SWOT analysis presented in the case, what are IKEA's key competitive advantages? What strategic focus should the company take as it looks to further expand into the U.S. market?
What factor is the biggest reason for IKEA's growth and popularity: product value, service value, or branded image? Discuss the reasons for your answers.
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