ExportinG Licensing Franchising

 
ExportinG Licensing Franchising


To support your work, use your course and text readings and also use outside sources. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Start reviewing and responding to the postings of your classmates as early in the week as possible. Respond to at least two of your classmates. Participate in the discussion by asking a question, providing a statement of clarification, providing a point of view with a rationale, challenging an aspect of the discussion, or indicating a relationship between two or more lines of reasoning in the discussion. Complete your participation for this assignment.

Modes of Entry

Provide a scenario where a company would enter a foreign market using the following modes of entry. Be sure to provide one scenario for each mode:

Exporting
Licensing
Franchising
Creating a turnkey project
Establishing joint ventures
Setting up a wholly-owned subsidiary
Give justification for your choices using the advantages or disadvantages for each mode discussed in course readings.

Read the closing case from the text at the end of Chapter 13. Prepare a response to the following questions:

GM entered the Chinese market at a time when demand was very limited. Why? What was the strategic rational?
Why did GM enter through a joint venture with SAIC? What are the benefits of this approach? What are the potential risks here?
Why did GM not simply license its technology to SAIC? Why did it not export cars from the United States?
Why has the joint venture been successful to date?
closing case from the text at the end of Chapter 13 is the attachment