ENGL 112 The Rhetorical Analysis Final Essay Week 4 DeVry
This week, you will use the drafting and planning work from the Week 3 Extended Draft Outline to write the final three- to four-page Rhetorical Analysis essay. Draw upon last week’s assignment, the lecture, and textbook reading to help you understand and meet the requirements for the Rhetorical Analysis. Other than finding your chosen ad online, no outside research is required for this essay.
When companies want to encourage customers to believe or purchase something, they use different rhetorical strategies to convince consumers to purchase their products. One rhetorical appeal is called ethos, which uses character to describe the beliefs or principles that describe a community, a country, or an ideology. An advertisement for a Pantene hair product uses this appeal. The actress, Zooey Deschanel, is the main focus; she covers 3/4ths of the page and what we see is mostly her hair. The point is that “you” can have hair like her if you use the Pantene product. Her hair is down, very lush, and healthy looking. Right next to the top of her head is the Pantene logo in big letters.
This week, you will use the drafting and planning work from the Week 3 Extended Draft Outline to write the final three- to four-page Rhetorical Analysis essay. Draw upon last week’s assignment, the lecture, and textbook reading to help you understand and meet the requirements for the Rhetorical Analysis. Other than finding your chosen ad online, no outside research is required for this essay.
When companies want to encourage customers to believe or purchase something, they use different rhetorical strategies to convince consumers to purchase their products. One rhetorical appeal is called ethos, which uses character to describe the beliefs or principles that describe a community, a country, or an ideology. An advertisement for a Pantene hair product uses this appeal. The actress, Zooey Deschanel, is the main focus; she covers 3/4ths of the page and what we see is mostly her hair. The point is that “you” can have hair like her if you use the Pantene product. Her hair is down, very lush, and healthy looking. Right next to the top of her head is the Pantene logo in big letters.
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