distribution and advertising
1) Let's see what we can learn about "distribution" (Hatten, 2009, p. 342), or place, another one of the 4Ps. Which type of "distribution channel" (p. 343) would you use, a "direct channel" (p. 343), an "indirect channel" (p. 343) or "dual distribution" (p. 344)? Why do you think the approach is the best way to distribute your product or service?
2) let's talk about advertising for small businesses. Most of the self-produced small business advertising is weak. Think of an example of a local small business that uses especially effective advertising. Why is it successful at communicating with its target market when so many are not?
1) Let's see what we can learn about "distribution" (Hatten, 2009, p. 342), or place, another one of the 4Ps. Which type of "distribution channel" (p. 343) would you use, a "direct channel" (p. 343), an "indirect channel" (p. 343) or "dual distribution" (p. 344)? Why do you think the approach is the best way to distribute your product or service?
2) let's talk about advertising for small businesses. Most of the self-produced small business advertising is weak. Think of an example of a local small business that uses especially effective advertising. Why is it successful at communicating with its target market when so many are not?
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