BA150 Principles of Business Mgmt
this just needs a reply to Market Share is the percentage of the total market is being serviced by a company, measured either in revenue terms or unit volume terms. The higher the market share, the higher the proportion of the market you can control. Market Growth is used as a measure of a markets attractiveness. Markets experiencing high growth are the ones that do much better, these are the ones to look out for. With market share and market growth you want to study the company and ask yourself if you should be investing your time and money into a particular product, or product line. Just because it is making money now does't mean that you should put your investment into that particular product. You will want to distinguish if it is worth your investment by using the BCG Matrix so that you can better define where your money will go.
this just needs a reply to Market Share is the percentage of the total market is being serviced by a company, measured either in revenue terms or unit volume terms. The higher the market share, the higher the proportion of the market you can control. Market Growth is used as a measure of a markets attractiveness. Markets experiencing high growth are the ones that do much better, these are the ones to look out for. With market share and market growth you want to study the company and ask yourself if you should be investing your time and money into a particular product, or product line. Just because it is making money now does't mean that you should put your investment into that particular product. You will want to distinguish if it is worth your investment by using the BCG Matrix so that you can better define where your money will go.
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