1. What are the similar/dissimilar characteristics of the organizational culture of both Marriott and The Ritz-Carlton?
2. What lessons can be learned from Marriotts acquisition of The Ritz-Carlton?
3. What has been Marriotts purpose of managing The Ritz-Carlton using a hands-off approach for the past 18 years?
4. How has The Ritz-Carlton maintained its status in the luxury service market and its awarding of two Malcolm Baldridge Service Awards?
5. What is the future of the luxury market for brands such as The Ritz-Carlton?
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