2. Do the deeper pockets (e.g., cash and other resources) of international hotel chains give them a competitive advantage over domestic chains? Why or why not? If an advantage does exist, is the advantage of deep pockets a sustainable advantage?
3. As the popularity of Indian market grows, will other global and domestic chains increase their aggressiveness, posing enhanced competitive threats?
4. Why is Starwood expanding with a newly created and untested brand like Aloft? Does the brand concept work outside of the US? Why or why not?
5. Will the brand work in India as a new generation of Indian customers emerges? What elements of the Aloft brand make it easy or difficult to bring to India?
0 comments:
Post a Comment